Macfarlane’s main passion is using technology more cleverly than anyone else to help organisations deliver an enhanced level of service to their customers.
We work in partnership with our clients, helping them to create happy, loyal customers of their own, adding significant value to their businesses whilst also reducing their costs.
We enable organisations to better serve customers across telephony, web, email, SMS and Social Media and empower advisors to deliver a more personal and higher quality of service.
When it comes to digital customer communications, we believe we have only just started to scratch the surface of what is possible.
In the future, we believe customer communications will become more personal, convenient and come closer to meeting our expectations. It will become far more proactive and customers will expect to receive quick and relevant answers in whatever form is most convenient for them.
We intend to continue leading the way in this field.