Six strategies to deliver more personal contact centre experiences

As consumers, we’re frequently faced with the choice between ‘standard’ and ‘personal’ service.

A clothes shop, for example, will sell you an off-the-peg outfit. But if you want one that both fits like a glove and has the style, colour and cut to match your personal taste, visit a bespoke tailoring service. Likewise, you can get a coffee at any cafe or restaurant. However, if you want a coffee tailored to your exact tastes and with a coffee art topping to go, visit a trained barista.

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